Playson Playson
A Malta-based slot provider founded in 2012. It is known for its "Hold & Win" series such as Buffalo Power and Solar Queen, as well as its "Hit the Bonus" series, and it entered Brazil's regulated market in 2025.
| English | Playson |
|---|---|
| Classification | Providers |
| Founded | 2012 |
| Headquarters | Sliema, Malta |
| Employees | 160-250 (from 15+ countries) |
| Licenses | Malta MGA, UK UKGC, Gibraltar, Romania, Peru |
| Certified jurisdictions | 26 |
| Security certification | ISO/IEC 27001:2022 |
| Game certification | GLI, BMM |
| Signature series | Hold & Win, Hit the Bonus |
| Revenue (2024) | $22.9 million |
| Notable games | Buffalo Power, Solar Queen, Vikings Fortune, Piggy Power |
| Official site | playson.com |
Overview
Playson is a slot game developer launched in 2012. Headquartered in Sliema, Malta, it has staff from more than 15 countries. Its 2024 revenue was $22.9 million.
Playson made its name with “Hold and Win” slots. Coins or bonus symbols are collected and locked in place while you respin for the jackpot, and Playson has grown this genre into the company’s signature. It also makes games that mix in cascading wins, Megaways, and growing multipliers.
History
Licenses and Certifications
Building on its Malta MGA and UK UKGC licenses, it holds licenses in Gibraltar, Romania, and Peru (as a B2B supplier), and is certified in 26 jurisdictions in total. It holds the ISO/IEC 27001:2022 information security certification, and its games go through GLI and BMM testing.
Signature Series
Hold & Win
Playson’s signature genre. When a certain number of bonus symbols or more land, respins begin, and each time a new symbol lands the respin count refills while you collect amounts and jackpots. Examples include Buffalo Power: Hold & Win and Viking’s Fortune: Hold & Win.
Hit the Bonus
A proprietary mechanic series that Playson grew substantially in 2024 alongside Hold & Win. It includes Piggy Power: Hit the Bonus and more.
| Games | Series |
|---|---|
| Buffalo Power: Hold & Win | Hold & Win |
| Viking’s Fortune: Hold & Win | Hold & Win |
| Solar Queen | Signature Hits |
| Piggy Power: Hit the Bonus | Hit the Bonus |
| Book of Gold 2 | Book-of style |
| Mighty Africa | Popular Games |
Promotional Tools
It offers promotional tools operators can use, such as “Reel of Fortune,” “Cash Blast,” and “Short Race,” along with network promotions with prize pools in the millions.
Market Expansion
In February 2025, Playson received approval from Brazil’s Secretariat of Prizes and Bets (SPA) and entered Brazil through operators such as Entain, Brazino777, Betano, Superbet, Estrelabet, and Novibet. It has signed a distribution deal with Light & Wonder and is expanding across Latin America, and in North America it supplies games to Ontario, Canada through Caesars and Mohegan Digital.
A leading provider of the Hold & Win style
Playson is a leading provider that brands its Hold & Spin-style features as its own “Hold and Win.” When coins or special symbols land, they lock in place and you get 3 respins, and each time a new symbol lands the respins reset to 3. Fill the screen or collect the set symbols and you win a fixed jackpot such as the Grand.
| Games | Highlights |
|---|---|
| Solar Queen | Egyptian queen theme, early hit of the Hold & Win series |
| Buffalo Power | Buffalo theme, expanded into the “Power” series |
| Coin Strike | 3×3 coin Hold & Win, simple structure |
| Royal Coins | Classic fruit and coin theme |
| Piggy Power · Viking’s Fortune | Recent Hits |
Game Design Features
| Item | Details |
|---|---|
| Structure | Simple screens like 3×3 and 5×3 + coin collecting bonus |
| Jackpot | Tiered fixed jackpots like Mini, Minor, Major, and Grand |
| Volatility | Medium-High |
| Style | Flashy coin visuals that keep the classic slot feel |
Rather than complex mechanics, it focuses on the intuitive fun of “collect coins and go for the jackpot,” which makes it especially popular with fans of classic slots in Eastern Europe and Latin America.
Comparison With Similar Providers
Headquarters
Headquartered in Sliema, Malta.