Inspired Entertainment Inspired Entertainment
A gaming technology company known for gaming machines in UK betting shops and pubs and for "virtual sports." Headquartered in New York and listed on Nasdaq, it supplies server-based gaming machines, virtual sports, and online slots.
| English | Inspired Entertainment |
|---|---|
| Classification | Providers |
| Founded | 2002 |
| Headquarters | New York, USA |
| Listing | Nasdaq (INSE) |
| Reach | About 35 jurisdictions |
| Business | Server-based gaming machines, virtual sports, online games, amusement machines |
| Major acquisition | Novomatic UK Gaming Technology Group (2019, about 104.6 million euros) |
| Official site | inseinc.com |
Overview
Inspired Entertainment supplies game content and technology to regulated betting, gaming, and lottery operators. It was founded in 2002, is headquartered in New York, and is listed on Nasdaq. Its business roots and most of its customers are in the UK.
It operates in about 35 jurisdictions, supplies its systems to more than 58,000 gaming machines in betting shops and pubs, and provides virtual sports to more than 44,000 venues.
Main Businesses
| Business | Details |
|---|---|
| Server-Based Games (SBG) | Game machines in betting shops and pubs run from a central server. Games are changed and managed from the server |
| Virtual sports | Betting on football and horse racing events created with computer graphics |
| Online games | Supplies popular land-based games as online slots (100+ sites) |
| Amusement Machines | Low-stakes amusement machines in pubs, arcades, and service areas (19,000+ machines) |
What Are Virtual Sports
Virtual sports let you bet on computer-generated matches instead of real ones. The result is decided by an RNG, and the match footage shows that result in realistic 3D video. A new match starts every few minutes and is available 24 hours a day, regardless of real-world fixtures. It looks like sports betting, but it works on the same principle as slots and RNG casino games, so you cannot predict the outcome from a team’s form or inside information. Major UK betting companies use Inspired’s virtual sports under long-term contracts.
Acquisition of Novomatic UK Business
In October 2019, Inspired acquired Novomatic’s UK gaming technology business (NTG) for about 104.6 million euros. This expanded the company into markets such as pubs, arcades, motorway service areas, and holiday parks, and grew its business of converting analog machines to digital systems. The seller was Novomatic.
Relationship With UK Regulation
In 2019, the maximum stake on high-stakes gaming machines (FOBTs) in UK betting shops was cut sharply from 100 pounds to 2 pounds. This rule had a major impact on companies like Inspired that supply betting shop machines, and it pushed the company to expand into online, virtual sports, and other markets (UKGC).
Headquarters
Inspired Entertainment is headquartered in New York, USA.