Hacksaw Gaming partners with UK’s Ballys Intralot, its 72nd UK operator
Hacksaw Gaming partnered with UK operator Ballys Intralot on October 16. It is the 72nd operator partnership in the UK, and some Hacksaw slots are now available on the Ballys Intralot platform. We also recap Hacksaw’s recent market expansion.
Key takeaways
- Hacksaw Gaming announced its partnership with Ballys Intralot on October 16.
- Some Hacksaw slots are now available on Ballys Intralot’s UK platform.
- This deal is Hacksaw’s 72nd operator partnership in the UK.
- It follows news from the past month, including Czech operator Sazka Hry and the bet365 extension in Spain.
Hacksaw Gaming teamed up with UK operator Ballys Intralot on October 16. Some Hacksaw slots have gone live on the Ballys Intralot platform, and UK players can now pick Hacksaw games directly on the site. Hacksaw said this deal is its 72nd operator partnership in the UK.
The number 72 shows where Hacksaw stands in the UK market. The UK is a regulated market where only operators licensed by the Gambling Commission can do business. Each operator reviews and integrates games separately, so providers add partners slowly. Hacksaw has placed its games with more than 70 operators in this market.
For players, the number of operator partners comes down to the question of where you can play a game. Even a new Hacksaw release won’t appear in a site’s game list if that operator hasn’t signed a deal. What Ballys Intralot brought in is also just some of the slots, not Hacksaw’s entire lineup. The announcement didn’t say which games went in first.
What both sides said
Dezo Pazmany, Product Operations Director at Ballys Intralot, said Hacksaw games combine high production quality with consistently high player engagement. He described them as a valuable addition as the company keeps expanding its products for UK players.
Marcus Cordes, Chief Operating Officer at Hacksaw Gaming, said Ballys Intralot has built a strong reputation for premium casino experiences. He said Hacksaw is excited to bring its distinctive games to those players in the UK’s locally licensed market.
Third market expansion news in a month
Linking Hacksaw’s recent announcements shows a clear pattern. On September 14 it extended its deal with Spain’s bet365, and on October 7 it partnered with the Czech Republic’s Sazka Hry to enter Central Europe. Adding Ballys Intralot, it has expanded its distribution network in three countries in a little over a month. We’ve gathered September’s new releases and business news in our Hacksaw Gaming September recap.
The business outside games is growing too. The Hacksaw Group launched a B2B prediction markets platform on October 15 and also expanded its Malta license scope. The two announcements, a day apart, point in different directions. Prediction markets open a new line of business, while this partnership strengthens its core business of slot distribution.
Coming right after the growth slowdown announcement
The timing is also worth noting. In its Q3 preliminary results on October 12, Hacksaw said revenue growth had slowed to 11-12%. The company cited weaker game performance than in the previous quarter. We covered the details in our article on Hacksaw’s Q3 growth slowdown. Adding operator partners is a way to widen the revenue base by placing the same games in more places. The full Q3 report comes out on November 3.
Hacksaw’s new releases to try in demo first
Even if you’re not a UK player, you can try Hacksaw’s new releases in demo first. The Jade Path Hold & Win, released October 15, is a Hold & Win game where you collect orbs to keep the respins going. Looking at market-by-market release strategies as well, like Le Sortudo, which launched in Brazil first, makes Hacksaw’s expansion approach easier to see.
Source: Hacksaw Gaming official news