Italy ADM Agenzia delle Dogane e dei Monopoli
Italy's Customs and Monopolies Agency oversees gambling regulation. It legalized online slots in 2011, and in November 2025 it introduced a new system with a 7 million euro license fee, a 9-year term and one site per license. It is the second-largest online market in Europe after the UK.
| English | Agenzia delle Dogane e dei Monopoli |
|---|---|
| Classification | Licenses & Regulation |
| Authority | Customs and Monopolies Agency (ADM, formerly AAMS) |
| Location | Rome, Italy |
| Online gambling began | Betting in 2006, casino and slots in 2011 |
| New license system | In force from November 14, 2025 |
| License fee | 7 million euros |
| Term | 9 years |
| Issued | 46 companies, 52 licenses |
| Domains | One official site per license (skins abolished) |
| Government revenue | About 364 million euros in license fees |
| 2024 market | About 5 billion euros in player losses |
| Advertising | Full ban on gambling ads under the 2018 Dignity Decree |
Overview
ADM (Agenzia delle Dogane e dei Monopoli, the Customs and Monopolies Agency) is the Italian agency that manages customs and state monopoly businesses such as tobacco and gambling. It was formerly called AAMS (Autonomous Administration of State Monopolies), and took its current name when it merged with the customs agency in 2012. It is headquartered in Rome.
In Italy, gambling is in principle a state monopoly, and private companies operate by receiving a concession (concessione) from the state. Italy legalized online betting in 2006, and online casino and slots in 2011. By player losses in 2024, the online market was worth about 5 billion euros, the second largest in Europe after the UK.
History
New license system in 2025
| Item | Details |
|---|---|
| License cost | 7 million euros |
| Deadline | 9 years |
| Number issued | 52 licenses for 46 companies |
| Sites | Only 1 official domain allowed per license, skins (sub-sites) abolished |
| Sign-up | Identity verified with the Italian digital ID (SPID) or electronic ID card |
| Player protection | Self-exclusion tools and spending limits remain mandatory |
| Government revenue | About 364 million euros (exceeding the expected 350 million euros) |
The new system sharply raised the cost of entry and eliminated skins, so the Italian market has been reshaped around large, well-capitalized operators. The old approach of running several brand sites under one license is no longer possible.
Advertising ban
In 2018, Italy nearly banned all gambling advertising and sponsorship with the so-called “Dignity Decree” (Decreto Dignità). TV, radio, the internet and sports stadium advertising are all covered. Betting company ads on Serie A club jerseys disappeared at this time. The industry is calling for the ban to be eased, arguing it only disadvantages legal operators.
Game certification
To supply games to the Italian market, each game must be certified by ADM. Italian versions of slots have their RTP and features set separately to meet Italian rules. That is why major slot providers build Italy-specific versions, and some even promote the number of certified games they have.
Rating
Together with Spain, Portugal and Greece, Italy is a leading example of “Southern European” regulation built around state concessions and game-by-game certification. With a large market and a stable framework, it is the most important market for providers aiming at Europe after the UK.
Location
The ADM headquarters is in Rome, Italy.