ReelPlay ReelPlay
A slot developer based in Sydney, Australia. It brought the Infinity Reels mechanic to market first and has supplied games as a Yggdrasil YG Masters partner since 2020.
| English | ReelPlay |
|---|---|
| Classification | Providers |
| Founded | 2014 (Chance Interactive) |
| Current name | ReelPlay (since July 2019) |
| Headquarters | Sydney, Australia |
| Business model | B2B slot development and supply |
| Signature mechanics | Infinity Reels, 10K Ways |
| Yggdrasil partnership | YG Masters (since September 2020) |
| Games on AI Slot | 76 (joint Yggdrasil credit) |
Overview
ReelPlay is a B2B slot developer headquartered in Sydney, Australia. It started in 2014 under the name “Chance Interactive” and changed to its current name in July 2019. It doesn’t run casinos itself. It supplies games to operators in regulated markets.
Its best-known achievement is the Infinity Reels mechanic, where the reels keep growing. Since September 2020 it has been part of the YG Masters partner program of Yggdrasil, and many of its games carry a joint “ReelPlay × Yggdrasil” credit. AI Slot has a separate ReelPlay game collection.
History
| Period | Details |
|---|---|
| 2014 | Founded in Sydney as Chance Interactive |
| 2018 | Scott Smith (CEO) and David Johnson (CCO) join |
| July 2019 | Renamed ReelPlay |
| November 2019 | Releases its first Infinity Reels game, “El Dorado Infinity Reels” |
| April 2020 | IP sharing agreement with NetEnt, which had developed a similar mechanic separately |
| May 2020 | Enters the New Jersey online market in the US |
| September 2020 | Joins Yggdrasil’s YG Masters (first releases: ATLANTIS MEGAWAYS, Giza Infinity Reels) |
| December 2020 | Grants an Infinity Reels trademark license to Scientific Games (now Light & Wonder) |
Its early title “Buster Hammer Carnival” was first released exclusively for one online operator. David Johnson has since become CEO.
Infinity Reels and signature series
In Infinity Reels, a new reel is added on the right after every win, and the multiplier rises as the reels increase. NetEnt was also building its own similar “InfiniReels”, but instead of competing, the two companies agreed to protect each other’s mechanics together. After the trademark was later licensed to another company, Infinity Reels became a genre of its own.
ReelPlay is also known for its “10K Ways” series, which uses 10,000 winning paths, and for the hit “Hypernova Megaways”. After joining YG Masters, it also released many games using Yggdrasil mechanics such as GigaBlox, MultiMax, and DoubleMax (provider-specific mechanics).
A role connecting partner studios
Besides developing its own games, ReelPlay also polishes games from smaller partner studios and releases them through YG Masters. For example, Boomerang Games’ Lady Merlin Lightning Chase and Wild Joker Stacks came out through ReelPlay. That’s why some of these partner titles are mixed in among the 76 games credited as “ReelPlay × Yggdrasil” on AI Slot.
Featured games on AI Slot
| Games | RTP | Max win | Method |
|---|---|---|---|
| ATLANTIS MEGAWAYS | 96.10% | 8,641x | 메가웨이즈 |
| Giza Infinity Reels | 96.45% | 10,000x | Infinity Reels |
| Odin Infinity Reels | 96.18% | 20,000x | Infinity Reels |
| Money Mariachi Infinity Reels | 96.20% | 50,000x | Infinity Reels |
| Hypernova 10K Ways | 96.20% | 5,663x | 10K Ways |
| 10,000 Wonders MultiMax | 96.00% | 34,214x | 멀티맥스 |
The same game can have a different RTP depending on the operator (RTP versions). Values in the table are based on the AI Slot database.
Headquarters
ReelPlay's headquarters is in Sydney, Australia.
