Reflex Gaming Reflex Gaming

Overview

Reflex Gaming is a UK gaming machine company founded in 2004 by Quentin Stott and Simon Dawson. Its headquarters are in Newark, Nottinghamshire, England. It has built reel and video slot machines for pubs, arcades, bingo halls, and members’ clubs, and is described as the largest independent gaming machine manufacturer in the UK.

It positions itself as an “omnichannel” supplier that makes both land-based machines and online slots. Its online games come out through the YG Masters program of Yggdrasil, under the joint branding “Reflex Gaming × Yggdrasil”.

From Machine Maker to Online

Reflex runs its own platform, “Slingshot,” which links digital machines in venues together. As of 2022, more than 4,500 digital machines in the UK and the Netherlands were connected to this platform.

In June 2019, Gameco Holdings, the holding company that owns Reflex, was acquired by the Dransfield Novelty Company of Leeds. Dransfield is the largest independent gaming machine operator in the UK and has been family-run for over 70 years. After the acquisition, the management team led by Quentin Stott stayed in place.

Collaboration with Yggdrasil

The December 2022 deal was the first time Yggdrasil content entered the UK land-based market. Mechanics that had proven themselves online, such as Gigablox and Doublemax, can now also be used on terminals in betting shops, arcades, and pubs (provider-exclusive mechanics).

Game Tendencies

Of the 47 Reflex games listed on AI Slot, 11 have “Doublemax” in the name, making Reflex one of the partners that has used this mechanic the most. There are also several series with ongoing sequels, such as the fishing-themed “Big Game Fishing” series, “Hell’s Hogs,” “8 Balls of Fire,” and “Thor’s Hammer Time.” Many games released from the second half of 2024 to the first half of 2025 are listed with the RTP 94% version (RTP versions).

Representative games include the first listed title Moley Moolah! (RTP 95.74%, max 6,750x), Bugs Money with the biggest max win (95.50%, 55,028x), Eye of Persia 2 (96.00%, 34,595x), Dublin Up Doublemax, mentioned in the collaboration announcement (95.50%, 20,024x), Big Game Fishing TopHit (94.00%, 5,000x), and 8 Balls of Fire (95.50%, 10,000x). The figures are based on the AI Slot database.